Recently in this space, there were some outstanding comments to improve the bettor experience. It got me thinking (oh, no) about the Great and Powerful Internet, specifically the Internet and tablets.
As I played Angry Birds Star Wars on my iPhone between bouts of Hanging with Friends, Words with Friends (yes, I do read), I thought of the amazing entertainment capacity of horse racing on tablets—an OTB in your lap.
Now, the mere mention of an OTB in your lap should make you want to bathe in hydrochloric acid, just to be safe, but hear this out.
With an adequate Internet connection and a tablet, let’s use an iPad, races can stream on a retina display that would be better than any viewing experience short of riding on Shackleford’s back. The real power comes between races—that lull that leaves even seasoned horse players bored.
All that downtime between races is like having a pitching change every inning … for an extra inning game … between the Astros and the Marlins … in Miami … in August … and the retractable roof broke … while open.
Well, let’s break it down and reverse bake this cake. What are the ingredients? What do handicappers need most?
1. Money. Easily accessed account info. Need to add money? Done. Your balance rests in the upper right-hand corner of the screen. Beside that, perhaps a live calculator: are you in the black or the red? Beside that, a number for Gambler’s Anonymous.
2. PPs. Probably going to hang on to paper on this one . I like reading manuscripts and making edits, etc on paper. I hate handicapping on a PDF. So this is an option to link up, but we’ll defer to dead trees.
3. Beautiful Women. The Top Turf Teddy App, still in development, I hope.
There’s the fundamentals. Next, a look at interactivity.
4. Ticket Building. I love that gigantic screen Randy Moss uses during a telecast. You know the one. He stabs his fingers at it and he gets no response and he has to stammer to buy time while is clammy hands fail to trigger the touch-screen interface. In principle it’s great. Think DRF Ticket Builder built right into the app.
5. Race Replays and Track Surfing. My feeling is that there’s at least one horse race running at any time during the course of any day across the globe.
I think we’re getting somewhere. But what if you’re actually at the track? Don’t you hate those lines?!
Infomercial Lady: Yeah! Who doesn’t? (gives incredulous look to eager audience as if to suggest that we’ll have to live with this NECESSARY evil.)
Pitch Man: Well, with the horse racing interactive app—as seen on TV—you no longer have to deal with lines.
Infomercial Lady: Wait! Wait! Wait! You mean to tell me I don’t have to wait in line? (looks at the camera with those You-can’t-be-serious-so-stop-yanking-my-chain eyes)
Pitch Man: Place your food and drink order straight through the app, pay through the app, but—promise me this, will ya?—don’t eat through the app.
Infomercial Lady: Oh, you! Of course not!
I’ve got the Chipotle app on my phone and placing orders through the app I can easily skirt the line, pay, and get out. So imagine you’re at Saratoga lounging at your table and you’re jonsesin’ for Hatties?
Shoot, I’ll do you one better. With location services, why can’t that food be delivered right to you? The answer’s easy if you can get the tracks do to one simple thing: give a damn about you.
And there’s the bottle neck.
Poo-too-weet.http://twitter.com/brendanomeara


10 Jan 2013 at 11:34 pm | #
I’m an old fart and a seasoned horseplayer, having made my first wager at a racetrack in 1958.
Today my knowledge of the existing information age, with new ‘gadgets’ that provide and extract information from cyberspace being developed virtually monthly, is barely beyond knowing how to turn on my computer - a young teenager down the street keeping my computer operating.
I’m not sure I comprehend the above commentary, or what its message is. I do know though that all the current ‘gadgets’, along with ‘apps’ have not improved one’s chances of picking winners; that it still requires a reading of the past performances, paying attention to reruns of races, and an awareness of trainers and jockeys, track conditions, and luck.
So, as long as the past performances are available to me in print, my computer operates when I hit the turn-on button, and I have money in my ADW account I don’t need an ipad, iphone, an ‘i’ this or that. All I need is an occasional winner.
Easier access to racing information is fine; ability to wager from anywhere is, again, terrific.
But, ya still gotta pick the winner!
11 Jan 2013 at 03:35 am | #
B, What’s tweeting bro! I wouldn’t know!
I’m no poet and I know it!
I’M AN ANALOG MAN! But life’s been good to me so far…
I’m a young fart
A die hard horseracing fan
But rotary phones and 8 tracks were my start
I’m an analog man
I don’t bet on the phone
Don’t want an ADW account
I only bet when I have cash in my pocket
Don’t want a loan
I’m an analog man
I read my PP’s on dead trees
I get my inside info from HRI on my PC
When I feel sorrow
I get a laugh from Corrow
I’m an analog man
I like to go to the track
Smell the horse manure and cigars
See the crazy characters in the Belmont backyard
I’m an analog man
When I need a link
I don’t have to think
Indulto and O’Meara are where it’s at
I’m an analog CAT
I live for the crowd buzz on Travers Day
I wait on line for my Hatties chicken
I hope the Preach selection
Gets me a days pay
I’m an analog man
The beat goes on..
Welcome to cyberspace, I’m lost in the fog
everything’s digital I’m still analog
when something goes wrong
I don’t have a clue
some 10-year-old smart ass has to show me what to do
sign on with high speed you don’t have to wait
sit there for days and vegetate
I access my email, read all my spam, I’m an analog man.
the whole world’s living in a digital dream
it’s not really there
it’s all on the screen
makes me forget who I am
I’m an analog man
yeah I’m an analog man in a digital world
I’m gonna get me an analog girl
who loves me for what I am
I’m an analog man
what’s wrong with vinyl, I think it sounds great
LPs, 45s, 78s
but that’s just the way I am
I’m an analog man…
11 Jan 2013 at 09:23 am | #
W,
I hear ya, I hear ya. I’m definitely still a paper guy when it comes to past performances. I like the idea of drag-and-drop ticket builders that generate the cost of tickets.
Even websites need to be optimized for phones and tablets. Fewer and fewer people are using computers as their main hub. People are reading everything on the train, buses, planes on these devices.
We’ll see. Now go and pick some winnahs!
11 Jan 2013 at 09:25 am | #
TC,
I’ve got an old record player/stereo I’m looking to sell. It’s a throwback. I’m thinking late 70s, early 80s on this thing.
11 Jan 2013 at 07:23 pm | #
Cat,
i’m a ‘60s cyberfart
Analog to digital and back
I punched cards so hard
They had to stack ‘em in a box
I’m a Beatles fan
I’m a Beach Boys man
TI married a surfer girl whose
T-Bird took this daddy away
I’m a rock n roll junkie
Who lived like the Monkees
I’m a daydreamin daytripper with
A one-way exacta ticket to ride
The Mamas and the Papas
The Pointer Sisters and Everly Brothers
With the Shirelles and Chiffons combined
Can’t compete with my Racing Form on-line