Wednesday, April 01, 2009
BUD LIGHT NAMED PRESENTING SPONSOR OF PREAKNESS INFIELDFEST
BALTIMORE, 04-01-09---The Maryland Jockey Club announced today that Bud Light has been named the official presenting sponsor of the Preakness InfieldFEST at Pimlico Race Course on Saturday, May 16, 2009. The famed Preakness® Stakes, the middle jewel of thoroughbred racing’s Triple Crown, is the largest single day sporting event in the State of Maryland with attendance figures topping six-figures in nine of the last 10 years, including a record 121,263 in 2007.
Plans for Preakness InfieldFEST were unveiled February 5. The day will feature a concert with three rock performances, Rock and Roll Hall of Famers ZZ Top, Grammy-nominated Buckcherry and Maryland’s #1 Rock Band, Charm City Devils, along with a pro beach volleyball tournament and an interactive experience, including virtual NASCAR racing, prior to the running of the $1 million Preakness.
The 2009 Preakness InfieldFEST Presented by Bud Light will be an event in itself with live music, entertainment and a variety of food and beverage concessions. To drive awareness of the partnership, Bud Light has developed a turn-key retail program flexible enough to bring to all retail accounts. The program offers a "text to win" and internet component prominent on all point of sale in six state market areas: Maryland, Virginia, District of Columbia, Delaware, New Jersey and Pennsylvania, and features the Grand Prize: the Bud Light-Preakness VIP Experience for four, as well as Bud Light Prize Packs secondary prizes.
"Bud Light is proud to be the presenting sponsor of the Preakness InfieldFEST,” said Robert Barraco, geographic marketing manager for Anheuser-Busch, Inc. “This partnership allows us to market Bud Light in the classic setting that is the Pimlico Race Course. It is an honor to be a part of bringing these two great brands together and we are looking forward to an exciting weekend.
Those interested can enter the 2009 Bud Light Preakness InfieldFEST Sweepstakes for a chance to win a Preakness VIP Experience, including four premium tickets to the 2009 Preakness, two nights’ hotel accommodations, a photo op with the World Famous Budweiser Clydesdales and more. Text PREAKNESS to shortcode 839863 to be automatically entered. For official rules visit http://www.ABsweeps.com/PREAKNESS.
ABOUT THE MARYLAND JOCKEY CLUB
The Maryland Jockey Club was founded in 1743, and thus today is the oldest sporting association in North America. After 266 years it remains the corporate name of Pimlico Race Course in Baltimore, which opened in 1870, and is home to the Preakness® Stakes, the middle jewel in horse racing's famed Triple Crown, and the historic Pimlico Special. In 2002, Magna Entertainment Corp. (MEC), North America's number one owner and operator of horse racetracks, based on revenues, purchased the Maryland Jockey Club and it has become an important part of MEC's expanding network of major North American tracks.
En route to becoming a true national treasure, Pimlico Race Course has earned its patina of age, weathering small and major wars, recessions, depressions - including the Great Depression of the 1930’s - fires, storms … and the simple passage of time. Its vitality has spanned many an era, representing a time and a society from three different centuries. More than 50 years ago, the youthful president of the Maryland Jockey Club, Alfred G. Vanderbilt, made a pertinent observation that remains today, as Pimlico continues to make its mark on yet another century: “Pimlico is more than a dirt track bounded by four streets. It is an accepted American institution, devoted to the best interests of a great sport, graced by time, respected for its honorable past.”
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