Thursday, March 26, 2009


‘TWINSPIRES.COM DAY AT FAIR GROUNDS’ SET FOR SATURDAY, MARCH 28


MOUNTAIN VIEW, Ca. (March 25, 2009) – TwinSpires.com, the official advance deposit wagering service for Churchill Downs Incorporated (NASDAQ: CHDN), and Fair Grounds Race Course & Slots are inviting TwinSpires.com members living in the New Orleans region to the track on Saturday, March 28 for a day of exciting live racing and prize giveaways during “TwinSpires.com Day at Fair Grounds.”

Online players through TwinSpires.com who live within 50 miles of Fair Grounds and have made a wager during the past year have been invited to spend the day at the historic New Orleans track. Those active online patrons will enjoy special seating, free food and beverage and participate in prize drawings. They will have opportunities to meet Fair Grounds racing analyst Jessica Pacheco and several Fair Grounds trainers.


The TwinSpires.com players will also benefit from a handicapping information package from Brisnet.com.

“We are anxious to meet face-to-face with players in the New Orleans area who have been loyal fans of Fair Grounds and other tracks through their TwinSpires.com accounts,” said Jeremy Clemons, vice president of Marketing for TwinSpires.com. “Our advance deposit wager service and all of our tracks are working toward the same goals: to make the racing and wagering experience comfortable, convenient and successful for our players and to bring new fans to our sport. We think this day will illustrate how an ADW service like TwinSpires.com can work with individual tracks to build both interest in our sport, boost on-track attendance, and offer the benefits of the TwinSpires.com online experience to on-track fans.”

Fair Grounds and TwinSpires.com will be rolling out the “blue carpet” (as in signature color of the TwinSpires.com’s logo) by providing each visiting account holder with:


* Exclusive finish line seating in a designated TwinSpires.com area;
* An official Kentucky Derby 135 cap;
* A $10 food and beverage credit;
* A Brisnet.com handicapping information package;
* Drawings after every race for prizes that include participation in a post-race winner’s circle presentation; wagering vouchers; slots vouchers and official merchandise from Fair Grounds and TwinSpires.com.


“We’re looking forward to meeting TwinSpires.com members who have never been to
our track and welcome a chance to reconnect with fans who might not have visited with us recently but have continued to support Fair Grounds racing through their TwinSpires.com accounts,” said Mark A. Conner, Fair Grounds director of marketing. “We think it is going to be an exciting day and we look forward to providing both a special welcome and on-track experience to TwinSpires.com players in our region. We appreciate their support of Fair Grounds racing, whether that support comes from an on-track visit or via their TwinSpires.com account. But ‘TwinSpires.com Day at Fair Grounds’ provides all of us with an opportunity to show advance deposit wagering fans in our region that they can enjoy and benefit from their TwinSpires.com account while enjoying a day of exciting live racing at the track.”

Customers may open a TwinSpires account and wager through their TwinSpires accounts online at http://www.twinspires.com or via telephone by dialing 1-877-SPIRES-1 (1-877-774-7371). After an initial $50 deposit to open a TwinSpires account, there is no minimum deposit amount. Customers may deposit funds into their TwinSpires accounts at any time via their phone, the TwinSpires Web site or postal mail. TwinSpires charges no fees to register, wager or to maintain an account, and TwinSpires offers live video streaming of races and free race replays to all wagering customers.

TwinSpires.com (http://www.twinspires.com) is the official advance-deposit wagering service for Churchill Downs Incorporated and its family of racetracks, as well for the Kentucky Derby and Kentucky Oaks. TwinSpires.com is a wholly owned subsidiary of Churchill Downs Incorporated and offers wagering on races from the country’s most popular racetracks. TwinSpires.com is headquartered in Mountain View, Calif., and operates a wagering hub in Oregon.

Churchill Downs Incorporated (“Churchill Downs”), headquartered in Louisville, Ky., owns and operates world-renowned horse racing venues throughout the United States. Churchill Downs’ four racetracks in Florida, Illinois, Kentucky and Louisiana host many of North America’s most prestigious races, including the Kentucky Derby and Kentucky Oaks, Arlington Million, Princess Rooney Handicap and Louisiana Derby. Churchill Downs racetracks have hosted seven Breeders’ Cup World Championships. Churchill Downs also owns off-track betting facilities and has interests in various advance deposit wagering, television production, telecommunications and racing services companies, including a 50-percent interest in the national cable and satellite network HorseRacing TV™, that support the Company’s network of simulcasting and racing operations. Churchill Downs trades on the NASDAQ Global Select Market under the symbol CHDN and can be found on the Internet at http://www.churchilldownsincorporated.com.


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