Lexington, KY (March 5, 2009) – Keeneland will offer fans a general admission season pass at an introductory price of $10 for its spring race meeting, to be held April 3-24.

Passes are on sale now at Keeneland.com for $10 (plus a $3 processing fee). The pass carries a value of $80 and is good for admission on all of Keeneland’s 15 spring race days, including Toyota Blue Grass Day, Saturday, April 11. The pass also is valid for Kentucky Derby Day at Keeneland, Saturday, May 2.

“We want to give our customers what they’ve asked for, and that’s more value for their dollar,” said Keeneland President & CEO Nick Nicholson. “Keeneland remains one of the region’s best values for world-class sports and entertainment, particularly for families. We want to show our fans how much we appreciate their support.”

Keeneland opens Friday, April 3 and continues through Friday, April 24; no racing on Mondays, Tuesdays, or Easter Sunday, April 12. General admission for the spring meet is $5 per person; children 12 and under are admitted free.

“We made a commitment to increase the general admission price before the full impact of the economic crisis was felt,” Nicholson explained. “As a result, we want to put some ‘appreciation’ measures in place for our regular customers. We hope fans take full advantage of the season pass.”