Vic Zast

From the perspective of being an owner, an industry pioneer in corporate sponsorship, a track president and fan, Vic Zast writes the "Destinations" column for The Blood-Horse. His five-star ratings of international events have shed light on racing in all corners of the globe - from England, Australia, Hong Kong, Dubai to Japan.

Vic is a regular contributor to, a columnist for the Illinois Racing News and has written on racing for, National Public radio and The Age, Australia's leading daily.

Vic makes his home in Chicago and lives in Saratoga Springs in August.

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Friday, October 22, 2010

Paulick Report Takes Route Less Traveled

(CHICAGO, IL – October 22, 2010) The, horse racing’s self-proclaimed Huffington Post – a rare voice of controversy in an otherwise proper industry - has its admirers and detractors. But it would be unfair of anyone to say that the owners of the Internet site don’t know how to promote themselves.

For the second consecutive year, Ray Paulick and Brad Cummings are inviting their readers to donate to Breeders’ Cup Charities as they travel to the World Championships in a manner that nobody else is. En route to their destination, they’re showering themselves with attention that will put them a step ahead of their competition.

Last fall, Paulick, a reluctant flyer, and Cummings, his willing pal, drove by automobile from Kentucky to California stopping en route at racetracks. This year, they’re walking from Lexington to Louisville – 85 miles – probably stopping as soon as their bladders fill. You can donate whatever you’d like for every mile walked. Just visit the site and you can learn how to make your donation.

Navigating the can be like shopping the racks at TJ Maxx. You must sift through the merchandise to find that which suits you on aggregate sites. What Paulick is fully aware of, nonetheless, is that modern-day media is only as intriguing as the noise that it makes. He’s not shy in the least of making a racket, even if that means pounding the pavement.

Written by Vic Zast

Comments (2)

BallHype: hype it up!

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