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Vic Zast

From the perspective of being an owner, an industry pioneer in corporate sponsorship, a track president and fan, Vic Zast writes the "Destinations" column for The Blood-Horse. His five-star ratings of international events have shed light on racing in all corners of the globe - from England, Australia, Hong Kong, Dubai to Japan.

Vic is a regular contributor to MSNBC.com, a columnist for the Illinois Racing News and has written on racing for ESPN.com, National Public radio and The Age, Australia's leading daily.

Vic makes his home in Chicago and lives in Saratoga Springs in August.

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Monday, September 13, 2010


Comment of the Week, Michael’s Number 5


Here is Michael's point that the fans are what keep the sport going and will provide for its future. It's a simple expression, but one with far-reaching implications - deserving of Comment of the Week.

Michael says:
06 Sep 2010 at 03:09 pm | #


The fans are the key to the future of racing, like it or not. We can debate who the fan is and the best way to attract them. However, we need to grow our fan-base as fast as we grow our handle. That includes maturing existing fans to sustainable fans which are much different than customers. The fans of today, including new $2 bettors, are the potential new owners, players and ambassadors of the sport tomorrow. Racing needs to think long term if we want to succeed.


Written by Vic Zast

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