06 Sep 2010 at 03:09 pm | #
The fans are the key to the future of racing, like it or not. We can debate who the fan is and the best way to attract them. However, we need to grow our fan-base as fast as we grow our handle. That includes maturing existing fans to sustainable fans which are much different than customers. The fans of today, including new $2 bettors, are the potential new owners, players and ambassadors of the sport tomorrow. Racing needs to think long term if we want to succeed.