An unidentified spokesperson for Yum! Brands, the official presenter of the Kentucky Derby, announced Monday that the company is changing its name to Dumb! Brands.

“Actions speak louder than words,” the spokesperson said, indicating that the change in name was decided upon after the company’s chairman and CEO revealed a $1 million bonus for this year’s Kentucky Derby winner if the winner exceeds Barbaro’s 6 ˝ length winning margin. “As a food service company, we’re hopping on the Barbaro gravy train,” the spokesperson said.

The chairman referred to the bonus as a “Yumfecta.” His remark sent dictionary experts scrambling to understand why. The proposed change in the company name needs no explanation.