People change jobs every day but this move was revolutionary. It wasn’t just that there was an abdication of the throne at one of the Sport of Kings’ top institutions. But the person wearing the crown was leaving at the bidding of a man with a hat size, and a reputation to boot, that are bigger than Barry Bonds’s.
Avioli has become overseer of the horse racing and gaming interests of Frank Stronach’s MI Developments, the owners of Gulfstream and Santa Anita among other equities. There’s been little to report on which of horse racing’s key operatives sent Breeders’ Cup chairman Bill Farish invitations to join their LinkedIn communities. But when a job that pays close to a million dollars a year opens up, it’s most likely that every guy with a suit and a laptop will chase it.
When any administration comes to power, it often provides a contrast to the one it replaces. The big question is will the new Breeders’ Cup Board Chairman (to be voted in next year) want relief for his team from the energy that cursed through the organization like brushfire? Humans believe naturally that things can be improved upon, so the changes we make often end up in compromise. Still the least effective managers are people who believe that their job is to provide stewardship - the non-polarizing type. The world is a dynamic place that requires deft maneuvering.
Before Avioli stepped into his role, status quo was considered appropriate. Custodians, not architects, held the keys to the corner office – good men, but not men that wanted to rock the boat, ruffle feathers or re-define the program’s original character. After one year as president and CEO of the Breeders' Cup, Avioli had awakened the organization out of slumber. Four years later, he’s leaving the organization in a fashion that causes some fans discomfort, but not one that’s boring.
The record indicates that Stronach, in addition to being the consummate predator, is a poor leader of people – well, at least, he hasn’t many (any?) that have stayed long in positions reporting to him. He’s the textbook corporate autocrat, who preys on his chosen recruits with money and then casts them aside when they dare to do something he doesn’t agree with. Through countless iterations, Stronach’s business was a revolving door for one manager after another. Yet, that uncompromising side is what’s made him notorious. It’s not easy to see the world through Frank Stronach glasses, but that’s what's required if you work for him.
“Nobody has ever done what he’s done,” cited Tim Ritvo, the new manager of East Coast racing for M Developments, using Gulfstream as an example of Stronach’s maverick tendencies. “The racetrack, the casino, the Villages (a mall) - these were built to introduce new fans to racing. Frank understood the old way of doing things wouldn’t be good enough if we are to survive. Other people just splash some fresh paint on their buildings and leave everything else the same.”
Stronach’s dedication to growing the game is unquestionable, believes Ritvo, who is still in his employer’s good graces. “We are fifteen percent up on-track, five percent up nationwide without (New York City) OTB; we had 9000 people on Fountain of Youth day,” he boasted, acknowledging that weather’s played a part in the growth. “It’ll take time to develop a fan base, but we’re on the right track, I believe.”
At the time of the interview, Ritvo was unaware that Avioli would be his new boss or, at least, he didn’t let on that the change was coming. Yet, it seems that the two men, plus Stronach, for that matter, share the same opportunistic outlook. None wants to surrender to forces that will render the sport obsolete without fighting them with change.
For what it’s worth, Avioli told the Louisville Courier-Journal’s Jennie Rees that his new job was a “year-round opportunity,” as if he didn't work on the 363 days of the year when the World Champiuonship races weren't held and that teaming up with Stronach would be like hosting Breeders' Cup events daily. Rees reported also that Avioli said something that many people say when you ask them about Stronach – “You may not agree with all his decisions, but I don’t think anyone can question his commitment.”
Stronach’s the game’s biggest player and Avioli its most effective practitioner. Friday’s news might cause two of horse racing’s greatest institutions to improve immediately. At the very worse, only one might become hurt from it. The headhunters in search of Avioli’s replacement should check into each candidate’s heart to see if he has the courage it takes to press on. If the headhunters don’t find it, have the candidate move on – it’s that simple. Going backwards should not be an option.
Vic Zast has a Facebook page and stays busy with posts on Twitter.com. You're invited to meet him there.



07 Mar 2011 at 06:40 am | #
The following is also posted on the Too Smart To Fail Message Board at: http://www.toosmarttofail.com/forums/showthread.php?263-Vic-Zast-s-blog-on-Greg-Avioli-moving-from-BC-Ltd.-to-MI-Developments
This blog has a very different take on Mr. Avioli, who in some circles has not been well liked, especially for his expanding the Breeders’ Cup from a one to a two-day format. Like it or not, however, that expansion has led to greatly expanded coverage of the BC over the past few years, from the original four-hour, seven-race telecast of 1984 to where Friday’s telecast [I]by itself[/I] is now four hours, with another five and a half hours on Saturday, which is where the move to ESPN has helped.
Whoever takes over for Avioli at BC Ltd. will have some tough shoes to fill. Whoever it is, however, must realize that the for the Breeders’ Cup to continue to expand, it needs to completely break from tradition and become a full-fledged nighttime event on a few fronts:
First, and most important is the potential for hundreds of millions of dollars, if not over [I]one billion[/I] in new handle from the Asia-Pacific region. This, by itself has been the big reason I’ve been pushing for a long time for a nighttime Breeders’ Cup, for years, [I]even if it meant paying NBC through the nose to do it.[/I] The irony is now, if after ESPN’s contract expires for the Breeders’ Cup it did move back to NBC, we might very well be headed for a full-blown nighttime BC (that if so on Friday would be from 8:00-10:00 PM ET on Versus or USA Network and 10:00-11:00 PM ET on NBC with five races and Saturday from 4:30-11:00 PM ET on NBC with nine races), as with limited exceptions (all of which involve sports), Saturday prime time TV ratings have completely collapsed, especially in the years since the BC moved from NBC to ESPN after 2005.
Second is the mentality of the more casual sports fan. Those who now are under the age of 35 have grown up with the championship events in the “big four” sports taking place at night, not to mention other events like the Final Four. The last time there was a World Series game that started outdoors in daylight (outside of the pacific time zone) was in 1984 (Game 5 of Padres-Tigers), and the only one since (Game 6 of Cardinals-Twins in 1987) was played indoors. The last Super Bowl that didn’t kick off in the evening was Super Bowl XXIII in January 1989 (and that was a 5:00 PM ET kickoff), and every NBA and Stanley Cup Finals game for at least the last 20 years has been played at night. That has caused most people under 35 to associate “championship events” with those contested at night, and would be more likely to look at the Breeders’ Cup at such if it became a full-fledged night event.
I know a lot of traditionalists would shudder at the thought of the BC becoming a full-fledged nighttime event, but that to me is the next thing that needs to happen in my opinion.
07 Mar 2011 at 09:36 am | #
Walt,
Do you think you could continue to hold the BC in cold weather climates under you’re plan? Wouldn’t that be inviting a weather related disaster?
07 Mar 2011 at 11:50 am | #
Walt, I like your idea of the night Breeders’ Cup, as long as the horses take a nap the day the race.
As far as MI Developments is concerned, my only concern is that they may corner the market. What we need is 3 or 4 Frank Stronachs at each other’s throats.
Mr. Zast, I own a couple of suits, and a couple of laptops, and I did not apply for the job. If he is interested, he can contact me.
TTT
07 Mar 2011 at 12:19 pm | #
Two excellent, thought provoking points.
I can’t be sure, of course, but, judging by the above comments, I still think racing’s smartest readers check in here.
I’m just sayin’.
JP
08 Mar 2011 at 01:31 am | #
Kyle:
You always run the risk of bad weather if the BC is at a cold weather climate regardless of what time of day the BC takes place, and the same is true at Churchill in May for the Derby (anyone remember 1989 when the Derby was run in 45 degree weather with rain and mud?).
That said, the driving force behind a nighttime BC now is the Asia-Pacific region and the potential for boatloads of new handle from there, more than enough if necessary to pay for six and a half hours of BC coverage on Saturday (late afternoon through all of prime time) on NBC plus three hours of prime time (split between USA Network/Versus and NBC) on Friday. The same potential for new handle from the Asia-Pacific Region even more than NBC wanting the rating from the Derby telecast counting in the prime time ratings during the “May Sweeps” is why I also suspect the Derby will eventually also wind up being under the lights at Churchill Downs (something I’m sure people at Comcast, who now have majority ownership of NBC will eventually want anyway). We already saw a bit of a preview of that in 2010 when Hong Kong handled $3 million on the Derby and a few supporting races in spite of the fact that those races took place in the middle of the night in Hong Kong, with the Derby going off at 6:30 Sunday morning there. That handle can only grow on both the Derby and Breeders’ Cup, especially if both are in prime time (and if the Derby went to prime time, the Oaks probably also goes prime time on Friday night and also winds up on NBC in a one-hour broadcast from 10:00-11:00 PM ET/7:00-8:00 PM PT, with a 10:40 PM ET post for the Oaks).
The Asia-Pacific region more than anything else may in the future dictate both the Oaks/Derby and BC becoming full-blown nighttime events because the potential handle from that region (and it’s known Asians LOVE to bet) is too big to ignore any longer.
08 Mar 2011 at 04:20 am | #
HUMAN$ LOVE TO BET PERIOD...BRING A WARM RAP & N JOY THE RACING...SEE U N VIRGINIA REEL SOON WALT!!!...ty…
08 Mar 2011 at 09:43 am | #
Walt,
I agree with you on the positives of a prime-time BC and I believe it’s probably under consideration. But I think along with that most likely comes a permanent move to Santa Anita, which has already been floated. The BC isn’t like a World Series game, any cancellation would be a disaster. And while we’ve run major events under pretty dicey conditions in the past, as you point out, I think dropping the temperature another 10 or 15 degrees and adding darkness to any number of past BCs would have put the runnings in jeopardy or at the very least made them hell for the on-track attendees.
08 Mar 2011 at 02:00 pm | #
Kyle:
Your points are well taken.
Actually, if any track in that scenario were to be considered for a permanent BC host, it might be Sam Houston Race Park. They actually lobbied for a BC several years back that Churchill got following a series of circumstances, and given they are not normally running a race meet at that time (they now run a 27-day race meet early in the year for T-Breds along with a quarter horse meet), I could see a scenario where BC Ltd. looks at leasing Sam Houston for a brief, six day Breeders’ Cup meet in the fall that could be laden with stakes for BC-nominated horses only (with BC Ltd. putting up the full purses). The weather in Houston in early November is usually still pretty warm, even at night, so that would not be an issue there.
Another possible landing spot as a permanent BC host if they could expand capacity could be Colonial Downs. They would have to install lights on the turf course (Colonial does have lights on the main track, mainly for harness racing that normally takes place in the fall), but Colonial has two turf courses that are widely well regarded along with a 1 1/4 Mile main track that I suspect would make it an excellent venue, again provided capacity can be expanded as that area (Richmond, VA) is 10-15 degrees warmer than the northeast and not as hot as South Florida or Southern California can be.
08 Mar 2011 at 03:23 pm | #
Stronach probably chose Avioli to capture the Breeders Cup for Santa Anita. It nearly happened until Stronach made SA look like an unreliable partner by kicking Oak Tree out. At a guess Avioli can manage tracks his way so long as disagreements with Stronach are related to capture of the BC. Stronach is a powerful old man, unlikely to learn new tricks. But betting on people is no more certain than betting on horses, maybe Avioli can win it.
Is turning the BC into an International Festival of Racing like Maydan instead of a US Championship a good thing? At least the dirt at SA makes it less a rejection of US racing, less of an either/or proposition. That’s good.
09 Mar 2011 at 05:05 am | #
We have forgotten there are two other Stronach tracks that could host the Breeders’ Cup with Penn National apparently selling their interests back to MI Developments: Laurel and Pimlico:
Laurel would obviously offer the better scenary to host a BC, and it has in the past hosted the old Washington DC International when that was often the race that decided Horse of the Year. It has a very large turf course along with a 1 1/8 Mile main track that would fit very well as a BC Host.
Pimlico obviously lacks a lot of things, but it also has the infield that could allow it to hold a crowd of 70-80,000 for the BC quite easily. Obviously, having hosted the Preakness for many years, it could also be the host.
In either case, with our probably looking at a nighttime BC on a permanent basis due to the potential for massive influx of new money from Asia and Australia, if either Laurel or Pimlico got the BC, lights would need to be installed for it. That would be a very worth expense, especially if BC Ltd. leased Pimlico in particular to host a brief, 4-6 day BC meet in the fall (giving Laurel’s turf course in that scenario a brief break, allowing it to be able to be used deeper in the fall).
If Stronach does want the BC, he might get it, but at Laurel or Pimlico as opposed to Santa Anita.