By Callum Williams for Insider Sport, March 8, 2023 — Major League Baseball (MLB) franchise the Boston Red Sox has chosen BetMGM to become official sports betting partner ahead of the upcoming season.
This comes on the heels of an impending legalisation of online sports betting in the state of Massachusetts.
“The Red Sox are one of baseball’s most beloved organisations and we’re thrilled to bring BetMGM to their passionate fans,” said Matt Prevost, Chief Revenue Officer, BetMGM.
“We look forward to working together to elevate the gameday experience in Boston.”
As part of the collaboration, BetMGM signage will be featured at the Red Sox’s home, Fenway Park, including on the iconic Green Monster, the ballpark’s left field wall. BetMGM will have a suite at the stadium and curate VIP fan experiences including access to batting practice with premium seats, alumni appearances, and ceremonial first pitches.
Co-branded content will also be integrated across both the Red Sox’s and BetMGM’s digital and social platforms.
“The Boston Red Sox are proud to partner with BetMGM as we prepare to enter a new era of professional sports betting in Massachusetts,” added Troup Parkinson, Executive Vice President, Partnerships of the Boston Red Sox.
“Given our strong relationship with MGM Resorts, BetMGM was the clear choice to become the first sports betting partner of the club, and we look forward to them offering sports betting opportunities to our fans in a safe and responsible manner.”
The most recent announcement between the two entities deepens the pre-existing relationship between the Red Sox and MGM Resorts, which includes a multi-year partnership in which MGM Resorts is the official resort casino of the Boston Red Sox.
The company was also selected by Fenway Sports Group as the naming rights partner of The MGM Music Hall at Fenway, which opened in September 2022.
Responsible gaming education remains a key focus for BetMGM as it continues to expand into new markets such as Massachusetts.
BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.
Chris Kelley, President & COO, Northeast Group, MGM Resorts, concluded: “As host of the annual Red Sox Winter weekend, MGM Springfield has become a destination for New England baseball fans.
“With sports betting now legal in Massachusetts, we remain committed, through GameSense, to offering an enjoyable and responsible experience for our guests, customers and MGM Rewards members.”