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By Callum Williams for Insider Sport — Former Phoenix Suns and Philadelphia 76ers icon Charles Barkley will star in FanDuel’s latest commercial that will be broadcast throughout the 2023 NBA Playoffs.

Being the official sports betting partner of the National Basketball Association (NBA), FanDuel has tapped into deepfake technology to showcase a younger version of Barkley sitting alongside his present self.

The ‘Think Like a Player’ campaign, with the help of Barkley, will encourage players to think like some of the NBA’s most successful athletes when it comes down to the more tense moments in the NBA Playoffs.

Barkley recruited his younger self to help fans understand how they can create Same Game Parlays on their favourite players and teams.

“We’re excited to tap into the energy of the NBA playoffs as well as the fanhood for Charles,” said FanDuel’s EVP of Marketing, Andrew Sneyd.

“This campaign will not only cement FanDuel’s place in the conversation of brands that are adding to the sports experience but continue to give us the opportunity to flex our creative muscle and demonstrate how we’re reaching our target audience in unique ways.”

FanDuel will offer all customers unique betting markets and new customers a special signup offer of $5, get $150 in Bonus Bets, with additional offers coming throughout the postseason.

The FanDuel ad spots will kick off during the play-in tournament, airing throughout the conference finals, with the final spot going live during the finals.

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