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The Conscience of Thoroughbred Racing


By Marc Lawrence,

• Last year, Kansas City defeated Philadelphia 38-to-35 to win Super Bowl LVII. If Kansas City defeats San Francisco, it will be the ninth time an NFL team won back-to-back titles. With that, here are some interesting “fast facts’’ surrounding Sunday’s Super Bowl LVIII contest…

• As of February 5, the least expensive ticket to get into the Allegiant Stadium costs $6,944.

• If the 49ers win, running back Christian McCaffrey will join his father, Ed McCaffrey, in becoming only the second father-son combination to win a Super Bowl for the same team. Ed McCaffrey, a wide receiver, had won a Super Bowl with the 49ers in 1994. (Later in his career, the elder McCaffrey also won two Super Bowls with the Denver Broncos). The only other father-son combination to accomplish this feat was New York Giants linebacker Steve DeOssie and his son Zak DeOssie, a long-snapper.

• A 30-second ad for Super Bowl LVIII currently costs $6.47 million, an 11% increase from last year’s $5.83 million paid unit rate.

• For the first time in 23 years, the “Big 3” domestic carmakers will not be running a Super Bowl ad. Automotive ads (domestic and imported) accounted for 10.4% of all NFL ad impressions this season, more than any other product category. There will be several imported automakers advertising.

• A record 200.5 million plan to watch the “big game.” Over half of them (112.2 million) will either host or attend a Super Bowl party. Another 16.2 million will watch the game at a bar and/or restaurant.

• Usher will be headlining the halftime show at Super Bowl LVIII. The 45-year-old R&B singer will perform for about 13 minutes. Similar to previous half-time performers, Usher will not be compensated. Overall, Usher has sold 65 million records globally, has nine number hits on Billboard, and won eight Grammy Awards. Usher is also appearing in a Super Bowl ad for Uber Eats.

• It is forecasted nearly 68 million people will make a wager in the Super Bowl or about one in four U.S. adults, setting a record.

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