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The Conscience of Thoroughbred Racing

BRANDED BY THE LIGHT

By Marc Lawrence, PlaybookSports.com — Thanks to the names, images and likeness (NIL) deals in college sports today, some athletes have cashed with some eye-popping deals.

Here are just a few…

• BYU: In a deal with Built Bar, all 136 Brigham Young football players — that’s scholarship players AND walk-ons — can earn up to $1,000 as brand ambassadors.

• Texas: A non-profit entity will give $50,000 to each of 16 Texas offensive linemen on scholarship, or $800,000, with the twist being that the players must use the funds to support charitable causes.

• Miami Fla: In an unusual deal, a line of fitness centers in South Florida is offering every University of Miami football player $500 per month to endorse the gym.

• Alabama: QB Bryce Young signed with Cash App and also did deals with trading card companies Leaf, Wild Card and Onyx – before he ever started a game for Alabama – for deals worth more than $800K.

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