By Marc Lawrence, PlaybookSports.com — The NFL has fully embraced sports betting after years of shunning it. Caesars and DraftKings are both slated to run commercials during this year’s Super Bowl, with 30-second time slots selling for as much as $7 million.
Super Bowl LVI is shaping up to one of the most-bet sporting events in history as states around the country have loosened rules on gambling and more people join in the fun.
According to estimates, Americans will bet a record $7.61 billion on this year’s contest between the Cincinnati Bengals and the Los Angeles Rams. That would mark an increase of more than $3.3 billion, or a whopping 78%, compared to the previous year.
A record 31.4 million Americans are expected to place online or in-person wagers on Sunday’s game – an increase of 35% compared to last year’s game.