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The Conscience of Thoroughbred Racing


By Marc Lawrence, — New York Jets ticket prices surged on the secondary market after the struggling AFC East team signed veteran quarterback Aaron Rodgers, while Tampa Bay Buccaneers tickets dropped more than 40% following Tom Brady’s retirement: Here’s how ticket prices have changed on the secondary market.


NFL ticket prices became available on the secondary market following the release of the 2023-2024 season schedule last week, and are most expensive in Las Vegas for the third straight year, with Raiders tickets averaging $1,035, according to data released Thursday from TicketiQ.

That’s more than $200 more expensive, per ticket, than the number-two team, the New England Patriots ($806) and well above the third-most expensive team, Philadelphia Eagles ($642), which saw a 97% rise in average ticket prices from last year following their Super Bowl appearance in February.

The least expensive team: The Indianapolis Colts, with tickets averaging $230 on the secondary market, behind the New Orleans Saints ($252), Baltimore Ravens ($284) and Washington Commanders ($296).

Jets tickets, meanwhile, had their fourth-biggest year-over-year boost, surging 47% from the 2022-2023 season on the secondary market, following the team’s blockbuster signing last month of longtime Green Bay Packers’ quarterback Aaron Rodgers, a four-time MVP.

The NFL is coming off a bounce-back season after Covid-19 policies limited stadium capacity during the 2020-2021 and 2021-2022 seasons, coming back to set a Divisional Round record in last year’s playoffs with tickets to see the San Francisco 49ers game against the Dallas Cowboys averaging more than $1,400, and Super Bowl tickets coming in at an average of nearly $9,000—the second most expensive in league history.


The average Buccaneers ticket price on the secondary market dropped 41% from last year, the biggest year-over-year decline of the NFL’s 32 teams, following seven-time Super Bowl champion Tom Brady’s retirement in February—his second retirement from the NFL, which he said in a video message was “for good.”


$667. That’s the average price of a ticket to the Patriots September 10 season opener against the Eagles—the most expensive game this season, with a get-in price (the least expensive available seat) of $667. That’s well ahead of the second-place October 9 game between the Raiders and the Packers, with an average ticket costing $478 on the secondary market.

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