By Marc Lawrence, PlaybookSports.com — The pitch clock has cut nearly 30 minutes off the average MLB game, leaving fans with less time to enjoy a cold one at the ballpark.
Many teams have responded to this urgent crisis by extending beer sales beyond the end of the seventh inning for the first time in memory.
The Brewers, naturally, were the first to make the change. They’re now selling beer until the end of the eighth inning at American Family Field.
Molly Knight of Long Game says “Now, regular-season games are much more like going to a movie. If you want food or drink, you better get there early and load up, because if you leave your seat, you will miss the plot.
“The liquor stand people [at Dodger Stadium] told me they’ve never made more in tips because people are forgoing the long beer lines to load up on hard alcohol. The guys walking through the aisles selling hot dogs … now begin their nights an hour before the game starts instead of at first pitch.”