By Marc Lawrence, PlaybookSports.com — I came across this yesterday, and it only confirms we’re living in a world where modern technology wins. There is a race to develop new $500 “super shoes” – or shoes that cost the same as an iPhone – with just as much technology. Elite athletes are always looking for an edge, and their equipment decisions influence countless amateur athletes, which is where apparel companies make their money. Runner’s World says the war of the super shoes is truly on. The public can buy the Adidas super shoes for $500, which makes them legal in competitive races. The Nike shoes are set to arrive in January as the Alphafly 3. These “super shoes” are powered by a “stacked foam, carbon-plated, rocker design.” They are so lightweight that elite runners initially doubted they could hold up over a long race. An Ethiopian long-distance runner obliterated the women’s marathon record in September, recording a time of 2:11:53 while wearing Adidas’ state-of-the-art Adizero Adios Pro Evo 1. Two weeks later, a Kenyan long-distance runner shattered the men’s marathon record, posting a time of 2:00:35 while wearing Nike’s Dev 163 prototype shoes. Then an Ethiopian runner broke the course record at the New York Marathon on Sunday while wearing Adidas “super shoes.” If you don’t want to lose out on the latest shoe race, you might want to invest a few bucks in Adidas and Nike real soon.